December 2025

Welcome to the December edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. The newsletter is now available through GO IQ. Use the GO IQ link to comment, like and share with colleagues.

Let others know what is working! If you have learnings or successes to share with the community, connect with us.

Have a question? Join our January Marketing Operations Monthly Spotlight

We look forward to having everyone join us on Thursday, January 15 at 9am EST for our Open Office Hours call, now referred to as the Monthly Spotlight!

 

Agenda:

·    Insights on the Consumer Health team’s AI-powered Google Performance Max campaign - Clem Watts

·    Update on the new Campaign Code field.

·    Q&As

Register here to receive monthly invite.

2025 Holiday emails and animations now available

We are excited to announce the release of our 2025 holiday email templates! This year, we have streamlined our collection to feature two versatile designs that are applicable to all eight of our brands. Choose your preferred image and send via Outlook or Eloqua/Eloqua Engage. Additionally, we are offering an animation in a widescreen (1920x1080) format.

The holidays present a special opportunity to thank those who have chosen IQVIA in their pursuit of innovation. This year, we are happy to offer new holiday emails and short videos for use on your personal LinkedIn feeds.

Outlook templates and animations:
1. Download the Holiday Email Options and Instructions PPT.
2. Save the instructions to your desktop.
3. Follow the instructions to the 2025 Holiday collection and filter for email, select design, download, customize, and send your holiday greetings.

More information on how to access and use the templates is available on Go IQ.

Support sales action: Provide clear campaign descriptions

In the ongoing effort to improve the MQL-to-SQL conversion rate, the functionality and use of the Campaign Description field on the request forms is being enhanced and expanded so that it syncs to every MQL, not just the campaign.

This allows Sales to quickly view key campaign information, so it’s essential to make it relevant and easily understood. Marketing and Sales have collaborated on a standard format for marketers to use. When submitting a request, include a concise (up to 255 characters) description that clearly states the channel type, topic or offer, target audience, and campaign intention. Use clear, standard abbreviations, avoid unfamiliar jargon or acronyms, and focus on what Sales needs to know to take action. Please use the following formula:
 
[Channel Type] - [Topic/Offer] for [Audience]; Lead engaged via [Action]. 

 
The Campaign Code Only Request Form also includes a link to the documentation so that you can easily find it later. Please note, old campaigns and MQLs may not have a campaign description. New campaigns and MQLs created since November will have the update.

2025 BCS and Marketing Operations EOY survey

2025 BCS and Marketing Operations Surveys are now live! Your feedback is essential to help us improve the quality of our work and deliver greater value. Your voice drives change—share your insights so we can better understand your needs and gather your recommendations for improvement.

Harness the power of Marketing Performance Hub

The Marketing Performance Hub (MPH) is an integrated dashboard that consolidates all marketing performance metrics—such as campaign results, MQL – SQL information, and channel effectiveness—into one place. It’s built to help marketers and leadership make data-driven decisions quickly and confidently.

How does the Marketing Performance Hub benefit you?

·    Improved Data Visibility: Instead of juggling multiple tools or reports, Marketing Performance Hub provides real-time access to all key metrics in one location.

·    Consistency: It standardizes KPI definitions across teams, reducing confusion and ensuring everyone speaks the same “data language.”

·    Collaboration: By breaking down silos, it allows marketing, sales, and operations teams to share insights and align strategies.

·    Efficiency: Interactive dashboards and export-ready visuals save time for reporting and presentations.

·    Tracking Improvements: Easily track campaign performance, analyze lead funnels, review benchmarking and forecasting and drill down with custom filters and dashboards.

 
If you would like to request access to this dashboard, please visit this form. Under the section, Marketing Performance Hub Question/Idea, check the box “Yes.” Follow the instructions to choose the type of access required.

If you have any questions regarding the Marketing Performance Hub, please reach out to Kristen Powell. 

2025 LinkedIn Paid Benchmarks: Key insights

We’re excited to share the latest LinkedIn paid media benchmarks for 2025, customized for IQVIA and sourced directly from LinkedIn. These benchmarks empower you to evaluate your campaign performance, identify areas for improvement, and stay ahead in digital marketing.

·    What’s new? Updated CTR, engagement, CPC, and lead gen benchmarks by region and ad format.

·    Who’s impacted? All teams running LinkedIn paid campaigns.

Benefits:

·    Region-specific data for smarter targeting.

·    Ad format comparisons for better ROI.

·    New lead gen metrics to boost conversions.

·    Quick recommendations: Launch more ads, use real people in visuals.

Review your campaign performance against the new benchmarks and optimize your strategy today! For questions or concerns, please contact Ketan Deshpande.

Follow LEAN connection: Your weekly LEAN advantage

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How to follow:
Join us on The LEAN Channel and visit LEAN BPI&A for the latest news and helpful resources.

Pro tip: Tap the bell 🔔 to customize notifications—just the right amount, always relevant.

Internal tools, resources, and support

Links for Marketing Automation tools, resources, and reports:

Benchmark Report	Coverage Report
NNC Report	Contact Us
Marketing Operations Toolbox	Marketing Performance Hub

 

Don't forget to join the Marketing Operations Monthly Spotlight on the first Wednesday of the month at 9am EST if you have any questions! The next session is on January 15. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.